Black & Decker Essay -- essays research papers

Background Black and Decker (B&D) is a pioneer in portable power tools. In 1991, it is a $5 billion in sales company with 29% of these sales coming from Power Tools and Accessories. B&D is the world’s larges producer of power tools and the U.S. market overall leader. Problem Statement B&D has a strong market share in the consumer and industrial markets, but is weak in the P-T market as it is currently experiencing decreased market share. In this segment, B&D is not generating profits and, at the same time, retailers want more advertising allowances and rebates. Analysis The U.S. power tools market is divided into three segments: Consumer (home use buyers), Professional-Tradesmen (P-T) (contractors who purchase their own tools), and Industrial (procuring professional buying in large quantities for industrial usage). The P-T segment is the one experiencing the largest growth potential. B&D is one of the most powerful brands in power tolls. Its products are generally regarded to have high quality. B&D currently has 45% of the Consumer and 20% of the Industrial markets. However, in the P-T segment B&D holds only 9% of the market and is in near parity with Milwaukee Electric (10%) and trails Makita, which has captured 50% of the market. Makita was able to grow rapidly in the P-T market as its dominance was aided by the rapid development of a new type of distribution channel, the Home Centers such as Home Depot, which Makita actively sought. B&D, however, was not able to grow quickly in the P-T market due to Tradesman’s perception of its P-T Line. The Tradesman market perceives B&D as a â€Å"Consumer† product that is not on par to handle professional tasks. This is evident in that in studies of brand perceptions in the P-T segment, six manufacturers out-rank B&D, three tie with B&D, and only one is rated with lower quality. On blind trials the quality of B&D P-T products often outranked those of the manufactures whose quality was perceived to be better, implying that B&D’s problem is not of having bad products, but of having a bad reputation. One factor contributing to the perceived higher quality of Makita and Milwaukee is that both are priced at a premium, and on average, are 5-10% more than B&D. This difference in price contributes to foster the perception by the P-T market that because the competitors’ prod... ...f B&D P-T line may remain. The recommended Option 3 is that B&D should go with the established DeWalt and Industrial Yellow. Marketing DeWalt alone is a better choice, as there are negative perceptions of the B&D line concerning reduced quality. Increasing the DeWalt brand awareness and improving the perceived quality will be easier and more successful to accomplish than increasing B&D’s perceived quality at the P-T market. The color of the new line should be â€Å"Industrial Yellow† because other power tool companies have not used this color. It is a bold color, and will stand out compared to the other P-T colors. In the early stages, the positive associations will be associated with the original DeWalt Company’s reputation and safety as this color is used to indicate safety. As the DeWalt line’s positive market perceptions grow, Industrial Yellow will be easier to identify the high-end P-T line and will automatically be associated with high quality goods. Although not sufficient by itself, Option 4 is also interesting for B&D, since Makita has already damaged relationships with retailers, and retailers â€Å"push† of products is an important element in driving sales.

Health Is the Wealth

Life is not merely to be alive but to be healthy and wealthy. Virgil says that † The greatest wealth is health† A spanish proverb says that † A man who is too busy to take care of his health is like a mechanic too busy to take care of his tools†. Two things which is always on our mind is Health and Wealth. They are of utmost importance to all of us. Health and Wealth decide the quality of life we lead. If we want to lead a happy life, wealth and health are both important. Wealth is the ability of fully experiencing life. It is true that wealth will not make a person good, but there is nobody who wants to be poor, just for being good. And as Benjamin Franklin says â€Å"Wealth is not his, that has it, but his that enjoys it†. However, there is a tendency of large number of people to run after wealth. They work to gather more and more wealth. Inthe process they ignore their health. They do not take care in eating food at the right time. In the process of gathering more wealth, they also undergo a lot of stress. So many people spend their health in gaining wealth and then spend their wealth to regain their health. Money can buy a tonic but not health, we have to do a number of things to maintain our health . Now because of lack of exercises and proper food and stress the wealth may increase but health begins to suffer. It has been proved that overwork without care for health leads to a number of diseases. Disease like stomach ulcer, obesity are due to bad eating habits. Lack of exercises and stress leads to high cholesterol, Blood pressure and heart problems. So it is better to take care of your health. If we have health, we probably will be happy and if we have both health and happiness we have all the wealth we need. Health and intellect are two blessings of life. Happiness lies first of all in health. Mahatma gandhi says that it is health that is the real wealth and not pieces of gold and silver. Taking care of one's health should be a continuous process. We should follow a routine of exercises and proper food. It is said that exercise if persued continuously help us to gain strength. We should also follow a diet that is beneficial for our health. Going on diet does not mean limiting your food. We should aim at improving the quality of our food intake. Buddha says that the secret of health for both mind and body is not to mourn the past but to live in the present moment wisely and earnestly. An Arabian proverb says that he who has health has hope and he who has hope has everything. To get rich never risk your health. For it is the truth that † HEALTH is the WEALTH of all WEALTH†

World History Final Exam Study Guide - 1374 Words

6/14/12 History: a study of the past Civilization: an advanced state of human society, in which a high level of culture, science, industry, and government has been reached. Historian: Someone who studies the past Archaeologist: Someone who studies the past by looking at artifacts Fossil: Natural remains Artifact: Man-made remains Anthropologist: Someone who studies the past by looking at the culture of ancient civilizations Paleontologist: Someone who studies the past by looking at fossils Geologist: Someone who studies the past by looking at nature (rocks, mountains, moss, etc.) Polis: City-state Acropolis: the citadel or high, fortified area of a city-state Minoans: Lived on the island of Crete, strong navy, advanced†¦show more content†¦ny countries in the middle-east Daoism: based on beliefs that you should become one with nature Buddhism: main goal in life is to reach Nirvana Confucianism: based on set of philosophies by Confucius about life and government Zheng He: Muslim Eunuch who made seven expeditions of exploration for China Genghis Khan: conqueror who brought together many nomadic Mongol tribes and built an empire Ghana: wealthy because of gold; declined because of loss of trade, drought, and pressure from outside forces Mali: Gold and Salt trade; reached its peak in 14th century; Mansa Musa’s pilgrimage to Mecca; Islam Songhay: Islam; reached zenith in 15th century; downfall was a civil war Trade: made the African Empires powerful; when trade declined, so did the empires Gold: main export of Africa; made Ghana a wealthy empire Salt: main export of Africa Mansa Musa: made voyage to Mecca to flaunt wealth Maya: lived in central America, participated in human sacrifices, polytheistic, unknown end Aztec: settled on Lake Texcoco, polytheistic, many great achievements; conquered by Cortez Inca: Cuzco, Peru; â€Å"children of the sun; Atahualpa Cortes: conquered the Aztecs Pizarro; conquered the Incas Atahualpa: ruler and guide of the Incas Montezuma: ruler of the Aztecs; believed Cortez and crew were gods Quetzalcoatl: serpent in Aztec creation myth Fall of Civilizations: Aztecs and Incas conquered by Spanish explorers and smallpox; Mayans had an unknown end Feudalism: Manor System:Show MoreRelatedMkt 421 Final Exam Answers1681 Words   |  7 PagesMKT 421 Final Exam – Assignment [pic] Questions  to  MKT 421 Final Exam Answers  are as follow: 1. 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